About Ruory
Fifteen years on the ground.
One project, built to carry it forward.
Ruory Kirkby is the founder of The Rollie Project. His practice is quiet and measured — built on fifteen years of work in classrooms, paediatric hospitals and psych clinics, and brought now to the football clubs and communities of Melbourne and country Victoria.
The arc
From the ward, to the classroom, to the clubrooms.
ThenClassrooms, clinics, wards.
Ruory spent the first fifteen years of his career in the settings where young men and their families meet the system — secondary schools, paediatric hospital wards, psych clinics. He learned what it takes for a boy to feel safe enough to be honest, and what it takes for a father to step in without making it worse.
NowThe Rollie Project.
The project carries that ground-level experience into football clubs, community orgs and family homes. Same instincts. Same ethic. Different room.
NextAcross the state, with the clubs.
The work is scaling through partnerships with football clubs and local initiatives across Melbourne and country Victoria — because that's where the boys already are, and that's where their old men show up.
How we work
Four principles you can check us against.
- Measured, not performative
- We say what we can deliver and do what we say. No stage-show masculinity, no rescue fantasies.
- Trust through expertise
- Fifteen years of practice across schools, hospitals and clinics informs every program. The work is grounded, not improvised.
- Fathers in the room
- Sons don't change in isolation. The men who love them are part of the work — not spectators to it.
- Discreet by default
- Case details don't leave the room. Clubs and families trust that, and it's how we keep earning that trust.
A quiet start
Fifteen minutes with Ruory, then a clear recommendation.